During the last couple of years, the digital world was strongly driven due to the pandemic situation that devastated it. So, to fight the long confinement periods that we've all been through, companies were forced to create solutions to promote and make their products arrive at their customers digitally. Although Sóviras already has its products online on its website, there was an adaptation to these changes through not only its recently renovated and improved reserved area but also its new project, which will be consumed as the next completely renewed and updated catalogs launch, with all the necessary information about new products being one scan away.
But that’s not all…
Besides the multiple visual and functional news this new digital catalog brings, Sóviras also went one step further as far as innovation is concerned.
For this, together with its partners, it has developed digital tools that make it possible to choose virtually almost all the accessories that its products may contain, as well as a color choice system with all cataloged colors, which will also be accompanied by a unique and universal language that will allow all customers to choose colors.
This is an integrative language, through which Sóviras reaches its customers and the colorblind public since the company is aware that around 10% of the male population and 0.5% of the female population worldwide suffer from colorblindness and that 90% of all information in the world uses color to communicate.
